Crown Owners
Everything you need to enjoy your Crown.
Crown watches are designed around proven, serviceable components and straightforward ownership. Below you'll find instructions for setting and operating your watch, care information, and assistance if you ever need a replacement component or service.
AUTOMATIC WATCH INSTRUCTIONS
Most Crown automatic models use the Seiko NH35 movement. Some Crown models do not display a date; on these watches, you may feel an unused crown position when setting the watch. This is normal.
Starting Your Watch
If your watch has stopped due to being unworn:
Unscrew the crown by turning it counterclockwise until it releases.
Turn the crown clockwise approximately 20 times.
The movement will begin running.
Your watch features an automatic rotor (swing weight) that winds the movement as you wear it. Regular daily movement will keep the watch powered.
Setting the Date (Date Models Only)
⚠️ Important: Never adjust the date between 9:00 PM and 3:00 AM, as this can damage the movement.
For best results, set the date when the time is between 2:30 PM and 4:30 PM.
Step-by-Step:
Unscrew the crown (counterclockwise).
Pull the crown all the way out (two clicks).
Advance the time forward past 12:00 until the date changes — this confirms you are in AM.
Continue turning the time past 12:00 on more time to approximately 2:30 PM.
Push the crown in one click (first position).
Turn the crown clockwise to advance the date to the correct day.
Pull the crown out fully again (two clicks).
Set the correct time.
Push the crown fully in and screw it down snugly.
If Setting the Watch in the Morning (AM):
Set the date to the previous day.
Pull the crown out fully.
Advance the time forward past 12:00 until the date changes to the correct day.
Continue setting the correct time.
Setting the Time (Non-Date Models)
Unscrew the crown by turning it counterclockwise.
Pull the crown out fully (two clicks).
Turn the crown to set the correct time.
Push the crown fully back in.
Screw the crown down clockwise until snug.
CARE & WATER RESISTANCE
Always make sure the crown is fully pushed in and securely screwed down before exposing your watch to water. Snug is sufficient. Do not overtighten the crown, particularly on bronze and titanium models.